e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

This primer is an absolute game-changer! The e.l.f. Power Grip Primer truly lives up to its name. My makeup stays locked in place all day, looking fresh and flawless. The gel-based formula feels incredible on the skin, providing just the right amount of hydration without feeling heavy or sticky. It creates a perfect canvas, making my foundation apply beautifully and last significantly longer. I'm incredibly impressed and this has quickly become a must-have in my routine!

I’ve tried a lot of primers over the years, but this one really surprised me—in the best way. It goes on like a serum, grips like glue (in a good way), and keeps my makeup in place all day without feeling heavy or sticky. My skin looks smooth, my foundation doesn’t budge, and it doesn’t break me out. Honestly, I see myself using this long-term. It’s affordable, reliable, and honestly performs better than some high-end primers I’ve tried. Love it!

Key Ingredients & Benefits- Hyaluronic Acid: Draws in moisture like a sponge, keeping lips plump and hydrated.- Squalane & Castor Seed Oil: Nourish and soften while forming a protective barrier.- Berry Scent: Adds a fresh, fruity vibe without being overpowering.- Leave-On Formula: Use overnight or during the day — even over lipstick.

This primer is amazing! It leaves my skin smooth, hydrates well, and holds my makeup all day. The gel texture feels refreshing and non-greasy. Perfect for everyday use — and at a great price!

This primer really grips makeup and keeps it in place all day. It has a slightly tacky texture that helps foundation stick and last longer. My skin looks smoother and more hydrated. I just wish it absorbed a bit faster, but overall it’s a great affordable option!

Best primer I’ve ever used, it keeps my makeup from sliding around. Just a heads up, it dries down onto your skin quickly so you have to spread it out quickly when it’s applying. My makeup finally lasts all day now, I wish I had discovered this stuff sooner!

As a professional makeup artist, this product has been very useful to me; it is of very good quality and a great ally in my work. With it, I can apply makeup very well, allowing it not to transfer and giving me an excellent appearance.

I absolutely love this stuff! I’ve used many brands, trying to find the right one for my combination skin and this is by-far the best and so affordable! Makes my skin feel hydrated but not weighted, and cooled. Love it.This was makeup in Aruba after dancing the night away!